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How to create viral content with Luke Lewis

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Learn how to produce awesome online content that users will want to share, with BuzzFeed UK's editor-in-chief

In the online media popularity contest, strong communities and viral content go hand in hand. This course shows you how to build both. Social news and entertainment company BuzzFeed are epically legendary for their ability to drive huge numbers of shares of their content across Facebook, Twitter and Pinterest. In this lively, evening seminar, UK editor-in-chief Luke Lewis reveals their secrets, dissecting examples of BuzzFeed's most successful viral posts to identify what makes them so infectious.

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