Getting ahead in the food business

You don't need a background in the food industry to launch a successful comestible. Ask Jim Cregan, founder of the Jimmy's Iced Coffee brand, which in less than three years has gone from being a backroom experiment in a Dorset cafe to a recognised, celeb-endorsed brand stocked by Tesco, Ocado and Whole Foods. Now, at this inspiring event, Jimmy explains the basics of setting up a food business for the novice entrepreneur.