How to maximise the potential and sidestep the pitfalls of social networking as a tool for nonprofit organisations
Date and times: Saturday 29 June 2013, 9.30am-5pm
Overview
Social media has had a seismic impact on how people share and prioritise information. Capable of creating instant public sympathy, in many ways it's a campaigner's dream. But with so many voices vying for attention online, it's easy for your cause to get lost in the chatter. Whether you're looking to raise funds or awareness, this intensive seminar covers everything you need to know to focus public attention via social media, from dealing with sensitive issues in under 140 characters to integrating social media into a more traditional media campaign.
Our panel of experts, including Save The Children digital media manager Rosie Childs, Macmillan Cancer Support social media and online communities manager Carol Naylor, and Teenage Cancer Trust digital communications manager Louise Howells, will explain the fundamentals of relationship building, including how to work with bloggers and YouTube users on standalone campaigns and in the long-term, as well as technical tips such as how to cover live events effectively, and strategies for gaining followers. It's a must for anyone who wants to use social media to influence public awareness.
Course content
This course teaches participants how to use social media to create and manage standalone and long-term campaigns, as well as how to use Twitter and Facebook to build relationships with other media, report current events, raise funds and increase awareness of your organisation. Topics covered include:
- Dealing with sensitive subjects on social media
- Gaining followers in order to gain/the effect this has on donations
- Live tweeting an event
- Working with bloggers and YouTube users for charity campaigns
- How to do long-term blogger outreach work and general pitfalls to avoid when doing this.
- Using social media to tell stories that wouldn't make it into the traditional press
- How to integrate a social media campaign into a more traditional PR campaign
- Creating short but high profile social media campaigns with bespoke pages
Speaker profiles
Rosie Childs is Save the Children's digital media manager, leading on social media and digital journalism across their busy media team. She designs social & digital media campaigns for global campaign launches; runs the organisation's outreach work with influential bloggers and vloggers; develops digital media partnerships and drives innovation in their digital storytelling. A former BBC radio producer she combines a passion for storytelling with a strong belief in the power of online communities to bring about social change.
Carol Naylor is the Social Media and Online Communities Manager for Macmillan Cancer Support. She and her team are responsible for maintaining Macmillan's online communities including 65,000 members of Macmillan's own online community and over 200,000 followers on Facebook. They also support the staff behind Macmillan's 30 regional and fundraising Facebook pages as well as over 50 Twitter accounts. Carol has been using social media in the third sector for the last seven years and has been managing online communities for over 20 years.
Louise Howells is an accidental social specialist. She stumbled into community management way back when Freeserve was still your homepage and there were whispers about a search engine called Yahoo! Since then she has navigated the rocky waters of digital, working on community and social projects focussed at an array of audiences for a variety of companies and charities including the BBC, Condé Nast and Media Trust. She currently works as Digital Communications Manager at Teenage Cancer Trust and Social Media Strategist for The Big Shot agency.
To book
Details
Dates: Saturday, 29 June 2013 (inclusive)
Times: 9.30am-5pm
Location: Royal Society of Medicine, 1 Wimpole Street London W1G 0AE
Price:£99 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 150
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