Lessons from neuroscience and psychology that could transform your storytelling
It's an uncomfortable truth that the human brain is as hackable as a celebrity's voicemail. Our minds interpret and assimilate events, observations and ideas into a subconscious narrative that skilful storytellers can easily subvert. Using the latest research from neuroscience and psychology, writer Will Storr explains how the human brain is inherently a storytelling organ, and how authors and journalists can use its hardwired functions to tell more compelling and original stories.
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