Social media for businesses

Today's consumers get swathes of their information from social media news, product recommendations, in-jokes, even opinions. No matter what line of business you're in, if you want to build a buzz, the quickest, cheapest and most efficient way to do it is through a strong social media strategy. But with every other business on earth jostling for feedspace, it's important to ensure that your message gets out to your potential customers, and that they get the information they want without feeling spammed.