This practical one-day masterclass will teach writers how to use a range of social media tools to promote their work
Date and times: Saturday 15 June 2013, 10am-5pm
Overview
Whether you're a professional, published, novice or aspiring author, having a strong online presence is now considered a career essential. Social media is like speed dating for writers, offering potential readers bite-size introductions to your style and content.
In this one-day masterclass, author and social media expert Jon Reed will demystify tools such as blogs, Twitter, Facebook, Pinterest and more, showing you how to engage with relevant communities in a step-by-step process. Access to computers and the internet is provided, and no former social media experience is required. You'll leave the session with a clear social media strategy, a blog you have created during the day, and the confidence to use a range of social media tools to promote your work.
Course description
In this one-day masterclass, you will learn how to plan your online marketing and deliver it with social media tools such as blogging, Twitter, Facebook, Pinterest and more.
This hands-on course includes a mixture of formal teaching and practical activities. It will be held in our education suite with access to computers and the internet, and no prior experience of social media is needed. You will leave the session with a clear social media strategy, a blog and/or other social media you have created during the day, and the confidence to choose and use a range of social media tools to promote your work.
This masterclass will cover how to:
• develop a social media marketing plan
• showcase your work with a blog
• promote your work with social networks
• measure the effectiveness of your marketing.
Tutor profile
Jon Reed is the founder and editor-in-chief of Publishing Talk, the online learning resource for authors and publishers, and author of Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more (FT Prentice Hall, 2010). He teaches social media on a number of courses, including at Kingston University, City University and Birkbeck, University of London, and runs in-house social media training.
To book
Details
Date: Saturday 15 June 2013
Times: 10am-5pm
Location: The Guardian, 90 York Way, King's Cross, London, N1 9GU
Price:£220 (inclusive of VAT, booking fees, lunch and refreshments)
Maximum class size: 15
To contact us, click here. Terms and conditions can be found here.