How to maximise the potential and sidestep the pitfalls of social networking as a tool for nonprofit organisations
Overview
Social media has had a seismic impact on how people share and prioritise information. Capable of creating instant public sympathy, in many ways it's a campaigner's dream. But with so many voices vying for attention online, it's easy for your cause to get lost in the chatter. Whether you're looking to raise funds or awareness, this intensive seminar covers everything you need to know to focus public attention via social media, from dealing with sensitive issues in under 140 characters to integrating social media into a more traditional media campaign.
Course content
This course teaches participants how to use social media to create and manage standalone and long-term campaigns, as well as how to use Twitter and Facebook to build relationships with other media, report current events, raise funds and increase awareness of your organisation. Topics covered include:
- Dealing with sensitive subjects on social media
- Gaining followers in order to gain/the effect this has on donations
- Working with bloggers and YouTube users for charity campaigns
- How to do long-term blogger outreach work and general pitfalls to avoid when doing this
- Using social media to tell stories that wouldn't make it into the traditional press
- How to integrate a social media campaign into a more traditional PR campaign
- Creating short but high profile social media campaigns with bespoke pages
- Reputation management: How to handle issues of reputation on social media.
Speaker profiles
Ed Lyon (@edlyonzzz) has been at the British Red Cross (@BritishRedCross) for 18 months, working in the social media team. Before this he worked in the arts - including cinemas and theatres - but always on the digital communications side of things.
Carol Naylor is the Social Media and Online Communities Manager for Macmillan Cancer Support. She and her team are responsible for maintaining Macmillan's online communities including 65,000 members of Macmillan's own online community and over 200,000 followers on Facebook. They also support the staff behind Macmillan's 30 regional and fundraising Facebook pages as well as over 50 Twitter accounts. Carol has been using social media in the third sector for the last seven years and has been managing online communities for over 20 years.
Rosie Childs is Save the Children's digital media manager, leading on social media and digital journalism across their busy media team. She designs social & digital media campaigns for global campaign launches; runs the organisation's outreach work with influential bloggers and vloggers; develops digital media partnerships and drives innovation in their digital storytelling. A former BBC radio producer she combines a passion for storytelling with a strong belief in the power of online communities to bring about social change.
Max MacBride is the Social Media Lead at UNICEF UK. He oversees the charity's social communications, working across the organisation to develop campaigns and content strategy, as well as supporting staff to deliver their own social media campaigns across multiple social platforms. He has previously worked in a number of digitally-focussed roles, including positions at Enterprise UK, MacMillan and Amnesty UK
To book
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Details
Date: Saturday 2 November 2013
Times: 9.30am-5pm
Location: The Guardian, 90 York Way, King's Cross, London, N1 9GU
Price:£99 Early bird ticket (limited)
£119 Standard ticket (includes VAT, booking fees, lunch and refreshments)
Event capacity: 100
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.