Learn the essentials of producing a magazine direct from successful editors and publishers
Overview
New titles of independent magazines hit the shelves every week - very few of them, however, make it past their first year. So how do you go about making a beautiful independent magazine that's also a sustainable business? This intensive weekend Masterclass will take an honest look at the common mistakes made by independent publishers and offer expert guidance from some of Britain's most exciting independent publishers, who share the secrets of how they turned their creative vision into successful businesses. Learn how to find your own niche with a workshop led by Rob Orchard, hear a firsthand account of a former Masterclass attendee who launched her own magazine, create a media pack that will make an impact, and get live feedback from your peers - and that's only the half of it.
Course content
- Overview of the independent magazine market
- First-hand lessons from magazine publishers
- Finding your niche
- Making an impact
- Building a web strategy
- Turning your ideas into reality
Tutor profiles
Steven Watson is the founder of innovative magazine distributor Stack, which he started three years ago in an attempt to help independent publishers find a wider readership. He also co-founded the Printout events in east London which recently featured in the Observer. A keen champion of the UK and global magazine scene, Steve has written for and edited magazines for the last 10 years.
Rob Orchard is the co-founder and editorial director of the Slow Journalism Company, the publisher of Delayed Gratification magazine, which revisits the events of the preceding quarter and makes a virtue of being "Last to Breaking News". Prior to starting the Slow Journalism Company, Rob launched and ran magazines for Virgin Atlantic, created the Middle East's biggest travel magazine and worked as the editor of Time Out Dubai, Time Out Croatia and Time Out Paris.
Debbi Evans is the founder and editor of Libertine, the first luxury lifestyle title for widely interested women. She has almost ten years of editorial and project management experience at startups and SMEs, most recently as editor of behavioural insights agency Canvas8, where she kept a close eye on trends in the publishing industry. Since launching Libertine in April 2013 she and the team have learned to deal with every aspect of the print process, from scheduling and print to distribution, marketing and sales.
Alan Rutter is a journalist and digital media consultant. He currently works with Condé Nast International on the deployment of new publishing technology and editorial tools across their global stable of brands, having overseen the UK iPad edition launches of WIRED, GQ, Vanity Fair and Vogue. He has previously worked at Time Out (as Online Editor and Deputy Editor of the magazine) and has written for the Telegraph, Delayed Gratification, Men's Health, Jack and Maxim.
Formerly of 90s lifestyle bibles The Face and Arena, Cathy Olmedillas has over 15 years experience in the publishing industry. She launched the ground-breaking internationally acclaimed happy mag for kids, Anorak in 2006 when she couldn't find a fun, educational and collectable magazine to read with her son.
Jeremy Leslie has been designing magazines since the mid eighties and has worked on newspapers, weeklies, newsstand and customer titles. During the noughties he helped establish John Brown Media as a leader in customer publishing, and as creative director worked on award-winning publications for Virgin Atlantic, M-real and Waitrose. He also co-created the innovative children's encyclopaedia 'Pick Me Up' for Dorling Kindersley.
His magCulture studio currently works with clients including Frieze magazine, Reader's Digest and online magazine Aeon, and his magCulture blog is a vital source of creative inspiration. He has published several books about editorial design, writes a column for Creative Review and regularly speaks at conferences on the subject.
Paul Gleeson and Dan Byrne started SPIEL Magazine in 2011 after university using the money they had been saving for interning. Initially intended as a way into publishing and working for someone else, two years later and with the launch of a second magazine, Field - a free matchday paper for the Premier League - magazine making has become a full-time commitment and career.
Success stories from this course
Last September we hosted this weekend and it's been incredible to see the magazines and other projects started by the people who took part. Click here to view past attendees work.
To book
Details
Dates: Saturday 14 and Sunday 15 September 2013
Times: 10am-5pm
Location: The Guardian, 90 York Way, King's Cross, London, N1 9GU
Price:£399 (includes VAT, booking fees, lunch and refreshments)
Event capacity: 16 (except for keynotes when 32)
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 28 days before the course start date. After this time, up to 7 days before the course start date we may accept tickets and attempt to resell them on your behalf if the event is sold out. If the ticket is resold you will receive a refund of the ticket price, minus an administration fee equal to 10% of the ticket price. We cannot offer any refunds or attempt to resell your ticket less than 7 days before the course start date. Tickets may be transferred to another name, however they are not transferable to other courses or dates. Please see our terms and conditions for more information on our refund policy.